To maximize how often users find your business in local search results, ensure that your business information in Business Profile is accurate, complete, and engaging. (Never assign the same keyword to more than one page on your site as this can confuse search engines and cause keyword cannibalization). Before we dive into the top SEO ranking factors, it’s important to note that these factors can and will change.
- This can lead to fewer clicks to your website, but it still pays off to be the website that provides that answer.
- Write several pieces that are in-depth on a core topic and internally link them to gain more relevance across a wide variety of queries.
- For more on search intent, check out How to Master SEO Search Intent to Improve Your Rankings.
- The structure and complexity of ranking factors, added to the strong influence of user signals, is designed to produce the most relevant content for the user.
- This tactic might have worked in the past, but search engines like Google have evolved to prioritize user experience.
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Link building, for example, is a time-intensive and ongoing task, whereas a lot of work with reviews or local citations can be automated or outsourced, freeing you up to focus on other factors. We’ll go into the individual factors in more detail below, after looking at how trends have changed over time. It’s my hope that this won’t just give you a snapshot of what impacts rankings in 2020, but where things might be headed, too. The CTR shows in percent how many users click on the video at all when they see it in the search. The algorithm can understand, how relevant a video is for the user when the thumbnail and video title appears in search results or suggestions. In order to increase the CTR, you should think about a good title and a well-designed thumbnail.
To help you rank as highly as possible, keep Google’s Search Quality Guidelines in mind. In most cases, Google will display the first characters of a page’s title in search results, so your title tag should fall within this range for maximum visibility. See why 1000’s of businesses have trusted HigherVisibility since 2009. In SEO, a higher CTR means that a higher percentage of people who saw your listing found it relevant enough to click on.
How do I interpret the SEO ranking results from a Google rank checker?
So instead of typing “best SEO agency,” people might say, “Who’s the best SEO agency near me?” Tailor your content to match this natural way of speaking. Voice search isn’t a future trend; it’s here now, and it’s growing fast. If you’re not optimizing for voice, you’re leaving money on the table. The changes are about how SEO professionals conceptualize and examine their efforts, not about changing the impact of individual signals. Refer to our dedicated tutorial on keyword research to explore keyword research techniques and strategies. With most web traffic now coming from mobile devices, mobile-friendliness is another aspect of page experience.
This is part of the rank refining where Google will try to return the most relevant results to a query. It also allows Google to return results for queries with no previous record of searches. Launched in 2015, RankBrain is one of Google’s machine learning systems that can connect words to concepts and helps Google understand the intent of a search query.
Your website’s architecture is important from a crawling and indexing perspective. A simple structure, without too many subdirectories, can aid Google crawlers in indexing your website and its pages. You should start by picking a WordPress theme that is mobile responsive. To easily check your website loading speed in WordPress, you can use the MonsterInsights Site Speed report.
If technical SEO is addressed, even the best content will BHS Links be able to rank highly. Duplicate Content Another common mistake is publishing duplicate content, which happens when the same or very similar content appears on various pages of your site or across different websites. Duplicate content confuses search engines about which version to prioritize, which can negatively impact your search engine ranking factors. Google’s algorithms prefer unique, valuable content that adds something new to the conversation. If you inadvertently create duplicate content (for instance, through similar product pages), using canonical tags can help resolve this issue and improve your SEO ranking factors. Knowing your SEO ranking helps you identify high-traffic keywords that can improve your online strategy.